The Era of Culture-First Branding In 2025, every brand wants to feel relevant — but very few understand what relevance actually means. The truth is, consumers don’t just buy what you sell; they buy who you are, what you stand for, and how you show up in culture . At Culture & Craft, we believe culture isn’t a layer you add to branding — it’s the currency that defines it. Today’s market belongs to the brands that can translate heritage into heat, authenticity into influence,
