Welcome to Culture & Craft, a modern creative house rooted in culture, authenticity, and strategy. We help brands, artists, and creators refine their social identity and speak to diverse audiences with intention and influence. From repositioning legacies to redefining what’s next, we craft narratives that live at the intersection of culture and credibility.

Crafting Your Brand

Experience in Action

From the Culture, For the Culture

Born from the culture. Built for the culture.
Culture & Craft is a Black-owned advertising agency redefining how brands, artists, and influencers show up online. We specialize in helping clients reclaim their narrative, rebuild trust, and speak with a voice that connects.

With decades of experience leading campaigns for global brands—from MTV to the NBA—we bring big-agency discipline with a distinctly cultural point of view.

Our mission is simple: create work that looks good, feels real, and moves the culture forward.

Consult. Create. Craft.

Built on Experience. Rooted in Culture.

Backed by more than a decade of agency experience leading campaigns for brands like Morgan Stanley, the NBA, and MTV — Culture & Craft brings big-brand strategy to culture-led businesses ready to own their voice and grow with purpose. Our foundation is experience, but our mission is deeper: to bring the same level of excellence, creativity, and cultural understanding to the brands shaping our communities today.

NBA

Led paid social campaigns celebrating culture, community, and key league moments.

Coca-Cola

Executed social-first campaigns blending tradition, culture, and global connection.

MTV

Drove social strategy for major shows and cultural moments across entertainment and music.

HASRBO

Created social strategies merging nostalgia with fresh, multi-generational storytelling.

Procter & Gamble

Supported cross-brand social initiatives focused on trust, diversity, and engagement.

Nissan

Led paid social for key launches, blending lifestyle storytelling with performance.

What We Craft

Social Voice Development & Persona Reset

We help brands, creators, and public figures refine how they show up in the world — starting with their voice. Through tailored tone audits and immersive brand workshops, we craft identities that feel intentional, elevated, and culturally in tune.

Our work bridges generations — from the Gen X innovators who set the standard to the Gen Z visionaries redefining it — ensuring your brand speaks with clarity, confidence, and undeniable presence.

Influencer & Talent Partnerships

We connect brands with the voices that move culture. Our influencer and talent partnerships go beyond follower counts — we curate creators and public figures whose values, energy, and audience truly align with your brand.

From emerging voices to established names, we craft collaborations that feel effortless yet intentional, amplifying your message through authentic storytelling and cultural credibility. Every partnership is rooted in connection, built to spark conversation, and designed to resonate long after the post goes live.

Paid Social Strategy & Optimization

We blend data and culture to make media feel human. Our paid social strategies are built on precision and purpose — ensuring every impression not only performs but connects. From audience segmentation to creative optimization, we design campaigns that balance analytics with authenticity.

The result? Media that moves with intention, reaching the right people, at the right moment, with the right message — all while keeping your brand’s cultural voice at the center of the conversation.

Reputation Rebrand & Crisis Reset

We don’t believe in spin — we believe in strategy. When brands or public figures face scrutiny, we help them rebuild with intention, empathy, and grace. Our approach transforms setbacks into stories of growth, guiding the shift from reactive to respected through culturally attuned messaging and thoughtfully phased reintroductions.

Because redemption isn’t just about saying the right thing — it’s about reclaiming your voice and earning back trust in a way that feels real.

Built Different. Crafted With Intention.

We Speak Culture Fluently

We don’t chase trends — we translate them. Our work is grounded in an authentic understanding of Black audiences across generations, giving brands the ability to show up with relevance, respect, and resonance.

Strategy Meets Soul

We bring big-agency rigor with cultural intuition. Every campaign is built on data, insight, and precision — then layered with the storytelling and emotion that make people feel something real.

We Build with Intention

Whether you’re rebranding, rebuilding, or starting fresh, we lead with purpose. Every move, message, and partnership is designed to elevate your brand and protect its integrity in the process.

Our Results Move People — and Culture

We don’t just measure success in metrics. We measure it in impact — in conversations sparked, communities reached, and brands that earn lasting trust through authenticity and alignment.